One of the most basic instincts of all living things is to reproduce. This is a function of that, of course. By enticing humans to interact with one another, particularly physically, the pollen will spread. It's quite interesting, really... Humans are not traditionally pollinators, after all.

-Eirin seemed delighted by her little discovery, taking the petal and its pollen and tucking it away in a tiny plastic vial she pulled from a pouch on her belt.-

Fascinating indeed...